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Marketing 

Management, planning, and decision-making organization, direction- budgetary control, business process, E- commerce, knowledge management. All these topics related questions are asked in the case of the marketing section.

The topics included in the marketing syllabus are:

  1. Basics of marketing
  2. Marketing strategies
  3. Marketing segmentation
  4. Marketing management
  5. Marketing mix
  6. Developing stage of organization
  7. Products life cycle
  • Basics of marketing:

The basics of marketing concept consist of the product concept, selling, marketing concept, Holistic marketing concept, societal marketing concept. These are the major concepts which are included in the basics of marketing section.

Example:

At what percent is the decision making the body of the department of Telecommunications recommended a uniform license fee of gross revenues (AGR) as against the prevalent rate of 6-8 percent?

  1. 10%
  2. 8%
  3. 5.2%
  4. 9.3%

Answer: (B)

  • Marketing strategies:

The fundamental aspects which are introduced for the growth of the sales and for achieving a suitable competitive advantage. Based on this strategies the questions are asked. These include the short term, basic and the long term achievements.

Example:

Among the marketing environment which is the not a controllable factor?

  1. Indirect environment.
  2. The Policy of the firm.
  3. Organization structure.
  4. All of these.
  5. None of these.

Answer: (D)

From the following which is not the part of the macro environment?

  1. Suppliers.
  2. Demographic.
  3. Political.
  4. Cultural.
  5. All of these.

Answer: (A)

  • Marketing segmentation:

The marketing segmentation is the process of dividing the entire market into the different segments. In the marketing segments, both the marketing segmentation and the targeting are equally important for ensuring the overall success of the company.

Example:

The niche marketing can be done for?

  1. Diamond jewelry.
  2. Unpaid advertising.
  3. Customer relationship management.
  4. Product.

Answer: (A)

  • Marketing management:

The marketing management mainly consists of the product advertisement, advertising, promoting and sales. The two parts of the marketing management are the advertising the plans and the implementing the plans.

Example:

The market control process consist of.? Choose anyone from the following

  1. Correcting the deviations.
  2. Formation of performance standards.
  3. Performance appraisal.
  4. All of the above.

Answer: (D)

  • Marketing mix:

The combination of the factors that can use to influence the customers to buy the product is known as the marketing mix.  The marketing mix consists of mainly four P’s they are product, price, promotion and place. Based on these four factors the questions are asked

Example:

The person who suggested the product, pricing, promotion, and place all these represents the marketing mix in a company is?

  1. Philip Kotler
  2. Stephen morse.
  3. Neilson.
  4. Lorie and Robert.
  5. Neil Borden.

Answer: (E)

  • Developing stage of organization:

The developing stage of organization includes the five stages they are forming, storming, norming, performing and the adjoining. These are the important factors which are included and the detailed analysis of these sub-topics are provided, based on these topics the questions are asked.

Example:

The organization which compiles the global hunger index (GHI) among the following is?

  1. United nations development program.
  2. United nations world food program.
  3. International food policy research institute (IFPRI).
  4. Food and agriculture organization of united nations.

Answer: (C)

  • Products life cycle:

The products of the life cycle consist of the process included in it is the succession of the strategies of the business management as a product goes through the life cycle. The stages are pricing, advertising, saturation of the product.

Example:

The products life cycle involves two stages, they are first an organization must be good at developing the new product to replace the old ones and the second is?

  1. Functioning.
  2. Selling.
  3. Marketing.
  4. Adapting.
  5. Testing.

Answer: (D)

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