If you are a passionate writer and you want to continue with your passion, you can create your own personal blog. When you write a blog, you have the freedom to write and express your own views on the topic. The best part about writing a blog is that you get the liberty to decide your topic, and there is no language barrier. However, there are many tips and techniques you can follow to write a reader-friendly blog.
While creating blogs, you have the opportunity to write about your favourite topics. Tis article will guide you to write a perfect blog post and find an ideal format you can make use of.
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How to Write a Blog Post?
In order to write a blog post and publish it online, it is essential to find the topic and collect the relevant information for the same. It is necessary to brainstorm some good topics and decide on the language to use. The language of a blog is determined depending on the type of readers and the topic. It can be either formal or informal; the liberty remains in the hand of the writer.
Read through the following sections to earn the various steps, tips and techniques you have to follow to be able to write a good blog.
Finding a Good Topic
Before writing a blog, the first important thing to do is to find a perfect topic for your blog. Rather than directly jumping to the topic, one must note down the points and then decide the name of the topic.
To find an eye-catching topic, you can do the following.
- Check various blogs and articles online relevant to your ideas or your genre. For example, if you are writing about food, then simply search for ‘food blogs’, and you can find various ideas and eye-catching topics.
- Check the trending topic and try to relate them with your ideas and then make the points.
- You can also check the recent events and current news related to it.
- You must check the interests of people. You can know the topics which are most preferred by the people and then work on them.
After you have got a few ideas about the topics, you can give yourselves some time and find more related information. Never try to copy others’ language or ideas. You might take help from multiple blogs and articles, but make sure you write it. Keep it authentic and original.
A Proper Keyword Search
Doing a keyword research is essential before writing any blog or article. You will get to know the keywords you can use. This will help you find the right kind of terms to use in the post, which will help you in ranking high. There are a lot of keyword-finding tools available online to make your job a little easier.
After finding the right kind of words, it is essential to understand their proper usage. You cannot use the words randomly anywhere you wish to. There must be a perfect blend of the keywords and the topic for a smooth flow of writing. The more specific the topic is, the more closely it will match the intent of the audience. After finding the set of correct terms, you can use them to structure the content. See to it that your thoughts are written coherently.
Finding the Right Audience
After you know what to write in a blog post, analyse who you are writing it for. If you know your target audience, then you will be able to write an interesting and engaging blog.
For example, if you are writing about railway jobs, then your target audience would be all the aspirants of railway jobs, examiners, common people, teachers, etc. At times, your readers can be anyone who is just interested or keep reading about something. Therefore, your language and the tone of writing the blog must be simple and informal, which can be understandable by all. If you are writing about yoga and fitness, then your readers can be trainers, beginners, etc..
Whatever be your content, make sure it is easily comprehensible by your audience, irrespective of their age group. Use simple, everyday language. Furthermore, make use of terms that suit your target audience; this will help you connect with them more.
Designing the Outline of the Blog
Doing rough work is an essential part while writing a blog. It is always advisable to collect proper information and sketch the outline of the content with proper subheadings and the information to be added under each subheading.
This is what you can do. After you have got enough information for the blog, you can categorise each piece of information under particular subheadings. Adding headings and subheadings makes the blog look organised and easier to read. It makes a blog reader-friendly which ultimately helps in more people reading it. We all know that lengthy articles are boring to read. For this very reason, make sure to write short, informative and interesting content.
You must decide the title, headings, and sub-headings for your blog and mention them all in bullet points, making it easier and accessible for the readers.
Writing Engaging Content
An introduction must grab the attention of the readers. You can start the introduction of the blog with a good, relevant quote, a short but interactive story, or some interesting facts relevant to your topic. You can add a brief about the topic and the idea that you are going to share in the article. This will give your readers a reason for reading the blog.
In the body of the blog, you can discuss all your bullet points in detail. The body is like the flesh of your blog. If you have collected the proper information and noted down the points, then you can structure it effortlessly. Also remember to keep the body clear and avoid repetitions.
A conclusion is not very essential in a blog post. It is, however, advisable to add a conclusion.
Finding the Best Suitable Headline
While writing a blog, it is not only important to create engaging content; it is also important to find the best suitable headline or title. A headline can be decided only after you have created the complete content. Finding a headline is not so difficult. The only thing you will have to check for is if your headline sums up whatever you have written in the blog. Having a good headline increases the chances of your blog being accessed by a wider audience.
Designing the Blog Post
Designing your blog with images, logo, captions, colour coding, etc. is another aspect you will have to look into when writing and publishing a blog. Just having good content is not enough; presentation matters. We all must have gone through this phase, where we hated reading books written only in black and white with no images. Similarly, a blog also requires to be designed based on who your target audience is.
If you have a logo, then you can use the same colour palette for the content. It makes the blog visually appealing. Adding the right and original images to enhance your ideas is another good way to make it visually appealing and keep the readers engaged.
Finding the Right Images
Along with writing engaging content, it is essential to find the right images as well. It is unethical to copy-paste the images from different sites. For example, if you are writing about baking a cake, you can click images with good resolution of yourself baking a cake, rather than taking from other online sources.
Implementing Calls-to-Action
Other than just writing about various topics, a blog post can be motivating and inspiring, and can be used to invite the readers to take certain actions. For example, if you are writing about the importance of trees in the world, a CTA or call-to-action can be added where people can register for campaigning against global warming, etc. If you are writing about mental illness, then a CTA can be added to download a book or an e-book that talks about mental illness and normalising the issues.
Proofreading and Final Edit
Proofreading and editing is a step you cannot miss. Typo errors, minor grammatical errors, spelling errors and so on that you would have otherwise missed can be located when you proofread it. This will help you publish not just an informative, but an error-free blog for your audience.
Frequently Asked Questions on Blog
How can we write a good blog?
To write a good and engaging blog, you must find a relevant topic and relevant information. You can also refer to various blogs available so that you can gather ideas about the topic.
What are the essential things to remember while writing a blog?
A blog must contain an introduction, a body and a conclusion. You must also remember to divide the blog into sub-headings and headers to make it look more appealing. Always remember to provide authentic content and use original images.
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