The internet and the advancement in technologies have completely changed the public relations between the government and corporation houses. Students seeking an MBA in Digital Marketing give an ace to forecast the marketing strategy, interacting with the targeted customers, predicting the change in taste of customer preference. Moreover, gaining MBA with specialisation in digital marketing enables students to evaluate the research and development of a product or service (R&D) task in a smoother way.
What is Digital Marketing?
The question which lingers everyone is what is digital marketing? Let’s express, a digital marketing incorporates all electronic and online platforms for promotion of brands, product or service. Unlike the print media promotional events, the online and electronic media possess far more reach to the customers.
In the past decades, ‘new media’ means a perfect fusion of technological apps like the social sites apps with the internet has given a widespread platform to disseminate the features of the brands, product or service.
List of Digital Marketing Course Contents
In different colleges, the course carries distinct programme names like Masters in Digital Marketing, Master of Business Administration (MBA) in Digital Marketing, or MBA in Online
Marketing. These are the sample course contents:
- Advertising Management
- Brand Strategy
- Design and Development of Web and Mobile Applications
- Digital Marketing
- New Media in Marketing
- Networks, Crowds and Markets: Reasoning about a Highly Connected World
- Search and the New Economy
- Social Media for Brand Management
Top colleges for Digital Marketing
These are the top three colleges which can be suitable for you if you have thrived of becoming a specialist in digital marketing.
|Course name||College Name||Location|
|Online MBA – Marketing||AVERETT UNIVERSITY ONLINE||USA|
|MBA, Digital Marketing||CONCORDIA UNIVERSITY CHICAGO ONLINE||USA|
|Masters in Digital Marketing||University of South Wales||UK|
|Internet Marketing||The University of Alabama at Birmingham||UK|
|MBA, Digital Marketing||Azusa Pacific University us||USA|
|MBA, Digital Marketing||Sacred Heart University us||USA|
|MBA, Digital Marketing||University of Connecticut us||USA|
|MBA, Digital Marketing||University of Georgia||USA|
|MBA, Digital Marketing||Illinois Lewis University||USA|
|MBA, Digital Marketing||University of Michigan – Dearborn||USA|
|MBA, Digital Marketing||University of Washington||USA|
|MBA, Digital Marketing||New England College of Business||UK|
According to the payscale.com, If any individual is pursuing an MBA in Digital Marketing as a specialisation can acquire a salary in an array of $40,600 – $94,197
|Salary||$40,600 – $94,197|
|Bonus||$491.26 – $13,781|
|Profit Sharing||$24.83 – $9,169|
|Commission||$1,208 – $25,913|
|Total Pay||$39,849 – $99,453|
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