The Ministry of Health and Family Welfare has launched a program called Red Line campaign. It is an Anti-Microbial Resistance awareness campaign. This awareness campaign impulses people not to use medicines marked with a red vertical line, comprising of antibiotics, without the prescription of a doctor. These medicines are called as the ‘Medicines with the Red Line’. This campaign is intended at discouraging needless prescription and over-the-counter sale of antibiotics causing drug resistance for numerous dangerous diseases comprising of Tuberculosis, Malaria, and even HIV, etc.
India is one of the world’s largest consumers of antibiotics. Antibiotic resistance is becoming a worrying trend in the world health industry. Indiscriminate use of antibiotics is one of the causes. The Red Line Campaign initiated by the Central Government is aimed at curbing Antimicrobial Resistance (AMR). An International Conference on Antimicrobial Resistance was conducted by the government in association with the World Health Organisation (WHO). The Union Health Minister J P Nadda also launched a media campaign called ‘Medicine strips with Red Line’. He also launched the logo ‘Use with Care’ for antibiotics in the conference, which was held in New Delhi in February 2016. WHO adopted the Global Action Plan on AMR in its 68th assembly session held in Geneva in May, 2015. India had presided over this session.