What is the full form of FMCG?
The full form of FMCG is Fast Moving Consumer Goods. FMCG relates to products in the market sold quickly and at a reasonably low price. These are usually not long-lasting and are also regarded as CPG (Packaged Goods for Consumers).
Some examples of FMCG products include meat, vegetables, dairy products, fruits, processed foods, soft drinks, cosmetics such as soaps, deodorants, lip balm, eyeliner and everyday use products such as toilet paper and soaps, shower cap, face towel, over the counter drugs and other consumer products.
Properties of FMCG products
The lifespan of FMCG goods is very short, and the products have usually been sold or replaced within a few days / few weeks / within a few months or in a short time. Although sales profitability is weak in FMCG products relative to others, net profit is still higher as they are sold commercially in a large quantity. The globalization of the internet and the development of the brand population that has occurred over the past quarter of a century have contributed to a large extent to demand FMCG goods. FMCG ‘s achievement with the company relies largely on brand value, promotions, the distribution system and comprehensive knowledge of customer behaviour and request. Characteristics of FMCG products are described below.
From the marketing expert viewpoint
- Huge volumes
- Small margin for contribution
- Widely distributed
- Inventory sales soaring
From a consumer viewpoint
- Regular invests
- Low charge
- No action to select one item
- Limited Lifetime
- Quick use
- Comparison of consumer prices over online transactions
Top FMCG Companies
The FMCG industry is the fourth leading field in the Indian market. The estimate of its growing size is between US$ 30 billion in 2011 and US$ 75 billion in 2018. The job it generates is 5 per cent of India’s total factory jobs. The most critical aspect of this industry’s growth is increased visibility, better access to goods and change in lifestyles. The top companies are listed below.
- Nirma
- Bikanervala
- Marico
- CavinKare
- Colgate Palmolive India Ltd.
- Dabur India Ltd.
- Amul
- Hindustan Unilever
- Pidilite Industries
- Emami
- Parle Agro
- Colgate Palmolive India Ltd.
- Haldiram’s
- Bikanervala
- Britannia, etc.
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