The meaning of markup is the gross or total profit on a particular commodity or service. For example, the cost of a product is Rs.100 and it is sold for Rs.150, here the markup will be 50%.

Students come across the terms of selling price and cost price while learning about the facts of business. The cost price of a commodity is the price on which it is purchased from the merchant. Whereas, the selling price is the price on which it is sold. Markup is also an essential terminology used in business studies. It is defined as the difference between the cost price and selling price of the product.

Markup is just the opposite factor of discount. In discount, we usually reduce the actual amount from its initial amount with some percentage, but in markup, we increase the price of a commodity with some percentage of the original amount.


Markup is defined as the difference between the retail price of the commodity and its cost. It is mostly used to apply to the amount added to the cost to determine the retail prices of individual items. If there is a rise in the price of a particular item for sale, we add the amount to a cost price in calculating the selling price.

Markup Formula

As defined, markup is the difference between retail price and cost price. Hence, we can write its formula as;

Markup = Retail – Cost

We can also write the formula as;

Cost = Retail – Markup


Retail = Markup + Cost

Markup Percentage

To calculate the percentage of markup we have to use the following formula;

Markup Percentage = 100 × (Sale price – Cost Price)/Cost

Let us understand the above expression with the help of an example.

Example: If the sale price of a dress is Rs. 500 and the exact cost of the dress is Rs. 150. Calculate markup percentage.

Solution: Given, Sale price = Rs.500

Cost Price= Rs.150

From the formula of markup percentage we know;

Markup Percentage = 100 × (Sale price – Cost Price)/Cost

Markup Percentage = 100 × (500 – 150)/150 = 100 × 350/150 = 233.33%


Q.1: A shopkeeper is using a 40% markup rate on software for computers, if the cost price of a game is Rs.2000, Calculate the selling price of a game?

Solution: Markup = 40% × cost price

Markup = 40% × 2000

= 40/100 × 2000

= 800

Selling price = cost + markup

=800 + 2000

= 2800

Selling Price is Rs.2800.

Question 2: If the markup used by the retailer is 50%, then find the cost of a watch, if the selling price for that is Rs.5000.

Solution: Let us assume the cost price is x.

Markup = 50% of the cost, the selling price will be the sum of markup and cost.

5000 = x + (50/100) x

5000 = x + 0.5x

1.5x = 5000

x = 3333.33

So the cost of the shoes is Rs.3333.33.

Question 3: If a merchant is using the markup as 50% on an item, then find the selling price of that item if the cost is given as Rs.100.

Solution: Markup = 50% of the cost price

Markup = 50% of 100 = 50

Selling price = cost + markup

= 100+50

= 150

So the selling price of the item is Rs.150.