NATIONAL, December 10, 2021: BYJU’S, the world’s leading edtech company and creator of India’s most loved school learning app, today announced the appointment of Rachna Bahadur as the Senior Vice President to lead its Global Expansion plans.
In her new role, Rachna will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. This appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world class products, teams, and partnerships. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, Rachna will also be responsible for strengthening the footprint of BYJU’S recent acquisition of EPIC in the US market.
Pravin Prakash, Chief People Officer, BYJU’S said, “As we continue to evolve and diversify our business across the globe, we are focusing on bringing the best talent in the industry to further drive our mission of creating a community of lifelong learners. Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us. She will play a vital role in charting a high impact and high growth network for BYJU’S, and we are pleased to welcome her on board and look forward to supporting her in this journey.”
As BYJU’S enters the next phase of growth in its continuous mission of helping children fall in love with learning, the company is further enhancing its leadership to drive excellence, globally. As a purpose-driven, student-centric organisation, BYJU’S is committed to building world-class learning experiences, driven by a unified passion and exceptional teams to impact how millions of children learn.
Commenting on her appointment, Rachna Bahadur, Senior VP, Global Expansion, BYJU’S said, “For a decade, BYJU’S has been at the helm of creating value in a students life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. I look forward to working with the team to further build on the foundation and growth potential in the business. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth.”
With over 15 years of experience, before joining BYJU’S, Rachna was a Partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A and organization design.
Rachna has a B.A. (Hons) in Mathematics from St.Stephen’s College, New Delhi, and has an MBA from The Wharton School of Business. A consistent yoga practitioner, Rachna also has developed a keen interest in art and paints herself. She also loves to explore new cultures and cuisines.
About BYJU’S:
BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.
BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 115 million registered students and 7 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired WhiteHat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.
In 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited (ASEL), Epic and Great Learning. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 11,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.
Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.
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