BYJU’S Bags Silver At 2022 Cannes Lions International Festival
- Wins award in the Entertainment Category under Talent: Film, Series and Audio for its Teacher’s Day digital campaign ‘Master Ji’
- The campaign reiterates the message of #LearnUnlearnRelearn and #KeepLearning
Bengaluru, June 22, 2022: BYJU’S, the world’s leading edtech company, has bagged a Silver Lion Award at the prestigious 2022 Cannes Lions International Festival. The ‘Master Ji’ digital campaign received the Entertainment Lion award in the Talent: Film, Series, and Audio Craft category. BYJU’S also received two shortlists in the Direction and Casting category, respectively.
The winning campaign was conceptualised and ideated by BYJU’S in-house brand and creative team, and produced by Dora Digs Films. This award further solidifies BYJU’S position amongst the world’s best in the advertising and marketing industry. BYJU’S was nominated in this category among other names like Apple, Burger King, BBC, Renault, Facebook, and more.
Elated about the win, Vineet Singh, VP – Brand and Creative Strategy, BYJU’S said, “It’s a proud milestone for us at BYJU’S. The ‘Master Ji’ campaign is a testament to BYJU’S belief in creating and driving meaningful messaging to connect with its audience. We are extremely grateful for everyone who supported us in achieving this dream run and kudos to our brilliant in-house team for ideating and executing the film so beautifully.”
Released with the hashtag, #LearningUnlearnRelearn and #KeepLearning, the BYJU’S teacher’s day ad campaign paid tribute to teachers who have made a difference in millions of lives while gently underscoring the struggles they may have experienced with the sudden shift to online classes during the pandemic. The film further shines the light on how teachers rose to the occasion during the pandemic and continued imparting knowledge while learning new tricks of the trade themselves, further cementing the message that learning never stops.
You can watch the award-winning campaign here.
About BYJU’S:
BYJU’S is the world’s leading edtech company that offers highly adaptive, engaging, and effective learning programs for students across K-12, competitive exams, coding, and upskilling courses for professionals. With over 150 million registered learners globally, 7.5 million annual paid subscriptions, and a presence in 120 countries, BYJU’S has been at the forefront of creating tech-driven and immersive learning experiences for students around the world.
Since the launch of its flagship Learning App in 2015, BYJU’S has been innovating learning experiences and pioneering new approaches to education by blending world-class pedagogy with cutting edge technology. These include hybrid learning, ‘phygital’ learning, interactive and personalised approaches, and multiple learning formats.
BYJU’S portfolio of products has now expanded to meet the learning requirements across grades, levels, and geographies. These include Disney.BYJU’S Early Learn, which offers highly engaging early learning programs for the K-3 segment; BYJU’S Classes with Two Teacher Advantage – a comprehensive after-school learning solution; BYJU’S Tuition Centre – a hybrid after-school learning centre; BYJU’S Exam Prep for various entrance tests, and more. BYJU’S Future School offers coding, maths and music programs to students in the USA, UK, Australia, Brazil, Indonesia, and Mexico.
BYJU’S is taking big strides in bringing together the best of offline and online learning experiences and setting up international innovation hubs to deliver breakthrough solutions across its ecosystem of learning products.
Taking its vision of building a community of active learners globally, BYJU’S has onboarded strong partners through strategic acquisitions of Osmo, EPiC, Tynker, WhiteHat Jr, Aakash, Great Learning, Gradeup, and GeoGebra.
A digital-first company, BYJU’S has been backed by prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed Ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.
BYJU’S is heavily invested in the amalgamation of education and sports. It is the official sponsor of the Indian Cricket Team. In 2022, BYJU’S also became the first edtech company to be an official sponsor of the FIFA World Cup, inspiring learning through the unifying power of football.
With the aim to democratise education and break socio-economic barriers to learning, BYJU’S launched its social impact initiative Education for All in 2020. Within a year of launch, the initiative positively impacted 3.4 million children across 26 states and 340+ districts by making tech-driven education accessible and equitable. By 2025, the initiative aims to impact 10 million children.
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