BYJU’S Gives Wings to the Dreams of Millions of Indian Football Fans in a Patriotic ad Film
Bengaluru, November 21, 2022: BYJU’S, the world’s leading edtech company, marked the start of the upcoming football season with the launch of a patriotic film titled ‘Someday’. The company which is one of the title sponsors for the FIFA World Cup, Qatar, showcased the aspirations and desires of billions of Indians to see the Indian National Football team represent the country in the international sporting tournament in the future.
India has been home to sporting talent for generations and the film captures how football fans and aficionados in the country follow the game with as much passion as they do for other sports. Conceptualised and created by the in-house creative team, the film gives words to this passion by highlighting how with the right support and encouragement India too can and will shine bright on the world football stage.
Speaking on the film, Vineet Singh,Vice President – Brand and Creative Strategy, BYJU’S, said, “What sportspersons learn on the field are vital lessons that guide the entirety of their journey in life. At BYJU’S, we are champions of all forms of learning both inside and outside the traditional academic system. Through this film, we pay homage to the millions of football fans in India and tip our hats to their determination, strength and spirit to learn. We are certain this passion will someday translate to India sharing in the international football spotlight.”
Last month, BYJU’S announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All. A not-for-profit, social impact division, EFA aims at bringing about a positive systemic change to the education ecosystem. The program aims at democratizing education by ensuring that children across all economic backgrounds get equal access to quality learning opportunities. With a mission to empower 10 million underprivileged children by 2025, the initiative has already impacted 5.5 million children in the remotest corners of the country. Very recently, BYJU’S tied up with the Govt of Andhra Pradesh to provide 31 lakh students and 2 lakh govt teachers free learning licenses across the state.
Link to the film: https://www.youtube.com/watch?v=v2FYW8lyNjI
Credits
In-house BYJU’S brand team
- Vineet Singh, Vice President Brand and Creative Strategy
- Writer and Director – Vishal Sagar
- Creative supervisor – Ajinkya Ketkar
- Art directors– Jaipal Singh, Bhawna Chandra
- Project Manager – Anil Kumar, Sunakshi Sood
- Digital & Social Team – Adityan Kayalakal, Nidhi Daiya, Bhakti Jaiswal, Ron Bhuyan, Nishita Shah
- Production House – Dora Digs films
- Executive Producer – Akshay Shah
- Producer – Muskan Singhal
- Assistant Director – Vinayanak Dubey
- Director’s Assistant – Payal Nagpal
- DoP – Shubham Sharma
- Music Director – Sneha Khanwalkar
- Voice Over – Kabir Bedi
About BYJU’S:
BYJU’S is the world’s leading edtech company that offers highly adaptive, engaging, and effective learning programs for students across K-12, competitive exams, coding, and upskilling courses for professionals. With over 150 million registered learners globally and a presence in 120 countries, BYJU’S has been at the forefront of creating tech-driven and immersive learning experiences for students around the world.
Since the launch of its flagship Learning App in 2015, BYJU’S has been innovating learning experiences and pioneering new approaches to education by blending world-class pedagogy with cutting edge technology. These include hybrid learning, ‘phygital’ learning, interactive and personalised approaches, and multiple learning formats.
BYJU’S portfolio of products has now expanded to meet the learning requirements across grades, levels, and geographies. These include Disney.BYJU’S Early Learn, which offers highly engaging early learning programs for the K-3 segment; BYJU’S Classes with Two Teacher Advantage – a comprehensive after-school learning solution; BYJU’S Tuition Centre – a hybrid after-school learning centre; BYJU’S Exam Prep for various entrance tests, and more. It also offers coding, maths and music programs to students in the USA, UK, Australia, Brazil, Indonesia, and Mexico.
BYJU’S is taking big strides in bringing together the best of offline and online learning experiences and setting up international innovation hubs to deliver breakthrough solutions across its ecosystem of learning products.
Taking its vision of building a community of active learners globally, BYJU’S has onboarded strong partners through strategic acquisitions of Osmo, EPiC, Tynker, White Hat Jr, Aakash, Great Learning, Gradeup, and GeoGebra.
A digital-first company, BYJU’S has been backed by prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed Ventures, Tiger Global, Owl Ventures & Qatar Investment Authority
