BYJU’S New Digital Film #HonourTheSacrifices Pays Ode To Parents
The film aims to showcase parents’ unconditional love and selfless commitment for their children
National, July 24, 2021: BYJU’S, the world’s leading edtech company and the creator of India’s most loved school learning app, today launched its Parents Day (celebrated on July 25th) special digital campaign – #HonourTheSacrifices. The campaign aims to showcase the everlasting parental bond and parents’ relentless commitment to providing the best for their children to help achieve their dreams.
Encapsulating these emotions, BYJU’S launched a film that binds the audience with the love and warmth of a beautiful parent-child relationship. It aims to celebrate parents for the selfless commitment and lifelong sacrifice towards nurturing the relationship with their children and always encouraging them to follow their passion.
Conceptualised by the in-house team and created in partnership with Dora Digs, the film takes us through a trip down memory lane to remind us about all the sacrifices made by our parents. The film includes four beautiful stories showing how our parents have always had our backs and never shied away from providing us with any necessary support to achieve our goals.
Watch the film here: https://www.youtube.com/watch?v=TK6kLO-YC9E
About BYJU’S:
BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.
BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired White Hat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.
In early 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited(ASEL)
BYJU’S has been backed by strong and prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.
Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.
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