Transforming Parents to Partners

Press Release
January 29 – 2021

“Transforming Parents to Partners”

That’s what happens when students fall in love with learning

Set of 2 Ad films showcase the special bond between parents and their children

National, January 29, 2021: BYJU’S, India’s largest edtech company and the creator of the country’s most loved K-12 app, unveiled its new ad campaign that focuses on how parents become learning partners when their children love what they learn. The films show that with guidance from parents and help from technology, children can transform into active learners who love learning on their own. The films also focus on BYJU’S learning content that enables children to engage better, gain conceptual understanding, and even learn according to their own pace and style.


Conceptualised and created by Spring, the ad campaign brings out the importance of conceptual understanding and how it helps children gain confidence while learning. Both the films show children comfortably explain concepts to their friends too. While one film depicts a witty exchange about learning between a father-daughter duo, the other film traces a sequence of events that explores the evolving relationship between a son and his mother. The kids wonder why their parents have changed and have stopped worrying about their academics, the parents on the other hand start treating them as friends, and have more confidence in them because they have started understanding concepts better, and are also teaching their friends. The parents in the ad proudly see their children become more responsible, self- driven, and independent learners.

Talking about the new ad-campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S said,“Parents are a child’s first teacher, and if this teacher transforms into a learning partner, it can foster positive learning outcomes in children. At BYJU’S we truly believe that when students learn on their own, they are more keen to explore and understand concepts. This makes them confident enough to teach these concepts to their friends too!”.


BYJU’S’ new campaign re-emphasizes how BYJU’S offers personalised learning programs that adapt to every student’s learning pace and style and provides a unique learning experience. With classes from India’s best teachers, rich visuals, animations and interactive quizzes, BYJU’S helps students to understand, and remember complex concepts or life.

Students can access this new subject for free by downloading the BYJU’S Learning App from Playstore or Appstore.

Watch the new TVCs here –

TVC 1 –
TVC 2 –

About BYJU’S:

BYJU’S is India’s largest ed-tech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET, and IAS.

BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 80 million registered students and 5.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney.BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in LKG, UKG and classes 1-3 featuring Disney’s timeless stories and characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired White Hat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.

BYJU’S has been backed by strong and prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.

Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is a global partner for International Cricket Council (ICC) and is also the official sponsor of the Indian Cricket Team. To know more about the company, please download the app (Available in Play Store & Apple App store) or visit us at