Vineet Singh Joins BYJU’S As Vice President, Brand & Creative Strategy
Bengaluru, September 07, 2021: BYJU’S, the world’s leading edtech company and the creator of India’s most loved school learning app, today announced the appointment of Vineet Singh as Vice President, Brand & Creative Strategy.
In his role, Vineet will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country. From market research and insight analysis to defining the brand elements and tone, Vineet will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth. He will oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for BYJU’S.
“Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers”, said Pravin Prakash, Chief People Officer, BYJU’S.
Commenting on the announcement, Vineet Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. BYJU’S strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”
With over 15 years of experience, before joining BYJU’S, Vineet was the Group Chief Marketing Officer of Embassy Group and WeWork India. During his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies. Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.
About BYJU’S:
BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.
BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired WhiteHat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.
In 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited (ASEL), Epic and Great Learning. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 11,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.
Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.
Comments