Marketing Management

Q.

Which concept of marketing suggests that organisation should earn profit through large-scale production.

1. Production concept

2. Product concept

3. Selling concept

4. Marketing concept

Q.

___ is the focal point of marketing management?

1. Customer satisfaction

2. Creating a market

3. Creating a demand

4. None of these

Q.

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

1. Production concept

2. Product concept

3. Selling concept

4. Marketing concept

Q.

Which of the following does not exist under marketing management?

1. Production concept

2. Money concept

3. Selling concept

4. Marketing concept

Q.

___ refers to a person or organisation that seeks satisfaction of his needs and wants. He is also known as the seeker of satisfaction.

1. Businessmen

2. Customer

3. Top level Management

4. Mangement

Q.

___ is the process of planning, organising, directing and controlling the activities relating to the exchange of goods and services.

1. Marketing management

2. Marketing

3. Market

4. None of these

Q.

___ concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare.

1. Marketing

2. Consumer marketing

3. Product marketing

4. Societal marketing

Q.

The purpose of marketing philosophy is to generate customer value at a profit. State true or false.

1. True

2. False

Q. Choosing ais the first step in the process of marketing management.

1. customer
2. target market
3. product

Q. management is a process of managing marketing activities.

1. Marketing
2. Scientific
3. Financial