Question

A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

• A. True
• B. False

Answer 1

The correct option is A True

A distribution channel is the route through which goods or services move from the company to the customer or the transfer of payment happens from the customer to the company. Distribution channels can mean selling of products directly or selling through wholesalers, retailers etc.