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Question

A wholesaler provides services to both manufactures and retailers.State two services towards each group.

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Solution

Two services provided by wholesaler to manufacturer :

(a) Wholesalers undertakes the responsibility of distribution of goods as he maintains close contacts with retailers in the areas of his operation. Thus he saves time and money.

(b) The wholesaler assumes risk in the process of storing the goods, selling the goods.

Services to Retailers :

(a) A wholesaler maintains regularity of supply of goods as he stores these goods in bulk and supplies them to retailers as and when demanded.

(b) The wholesaler assumes risk even on the behalf of the retailers because the wholesalers stores goods bought from the producers at a given price and supply them to retailers on the basis of market price. Thus retailers become risk free.


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