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Question

Among the activities retailers carry out which one is not such activity for survival?

A
Building a brand
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B
Streamlining the product line
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C
Focus on Customer Service
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D
Being rigid to changes
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Solution

The correct option is C Being rigid to changes

The retail store is a place where customers take a decision to buy a commodity at the spot. The store also knows the customers’ mentality and buying behavior. Therefore, store displays all the items under one roof where normally a customer needs not to walk here and there for a particular type of retailing. Customer is the king and queen. He needs not to ask do you have this soap.

Or what the cost of this shampoo bottle is? Everything in the store is displayed with its price tags. Here customer comes and takes whatever he/ she needs. The concept of self service prevails. But despite self service, managing store operations is not an easy task. It requires a lot of expertise and alertness to manage the day to day activities of the store. In stores everyday retailer has some new experience.

In order to ensure a smooth flow of store activities, it is necessary that management should define the total tasks and the appropriate persons for each task. It has seen that professional stores/chain stores normally prepare an operation manual or blue print which becomes the base for assigning duties and responsibility to various levels of staff.


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