An auto company C Ltd., is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower-priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with added features and new technological advancements.

Identify the limitations of such plans.

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Solution

Limitations of the above strategy are :

(i) Shortage of funds.

(ii) Shortage of technical professionals.

(iii) Top level may not be competent enough to develop a suitable strategy.

(iv) The company may not be successful in assessing the future plans of the competitiors as compared to its own strategry.

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Q. An auto company C Ltd. is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with
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Questions

1. Prepare a model business plan for C Ltd. to meet the existing challenge. You need not be very specific about quantitative parameters. You may specify which type of plan you are preparing.
2. Identify the limitations of such plans.
3. How will you seek to remove these limitations?

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