Question

Choosing ais the first step in the process of marketing management.

• A. customer
• B. target market
• C. product

Answer 1

The correct option is B target market

Choosing a target market is the first step in the process of marketing management. A marketer has to create demand for his products so that the target customers purchase the product, keep them satisfied with the firm's products and also attract more customers to the firm's products so that the firm can grow.