Explain the following functions of marketing.
(i) Gathering and analysing market information.
(ii) Customer support services.
Explain the following functions of marketing.
(i) Gathering and analysing market information.
(ii) Customer support services.
(i) Gathering and analysing market information: To gather market information,the marketer makes a SWOT analysis, i.e., the analysis of strengths and weaknesses of the available opportunities and threats.Collection of market information is necessary to identify the views and opinions and needs of customers before taking decisions regarding what opportunity can be best pursued by the firm.
(ii) Customer support services: An important functions of marketing related with developing customer support services such as after sales services,handling customer complaints etc.
All these services aim at providing maximum satisfaction to the customers,which, in turn,helps in procuring repetitive sales from the customers and develop brand loyalty for the product.
(i) Gathering and analysing market information: To gather market information,the marketer makes a SWOT analysis, i.e., the analysis of strengths and weaknesses of the available opportunities and threats.Collection of market information is necessary to identify the views and opinions and needs of customers before taking decisions regarding what opportunity can be best pursued by the firm.
(ii) Customer support services: An important functions of marketing related with developing customer support services such as after sales services,handling customer complaints etc.
All these services aim at providing maximum satisfaction to the customers,which, in turn,helps in procuring repetitive sales from the customers and develop brand loyalty for the product.
