Many people seldom bother to check the MRP and pay whatever the shopkeeper demands. While developing a faith on the neighbourhood shopkeeper is a good attitude, but one should always check the MRP. Some people do not even check expiry date on the pack of a medicine. This can prove to be dangerous and can even be life threatening for the patient who is going to consume the medicine. These examples suggests that there is a real need for consumer consciousness. Consumer consciousness is being aware of your right as a consumer while buying any goods or services.
Examples: 1) It is common to see consumers bargaining with sellers for additional discounts below the MRP.
2) Because of conscious consumers, most of the sweet shops do not include the weight of the container when they weigh sweets.