Question

How did the British manufacturers attempt to take over the Indian market with the help of advertisements? Explain with three examples.

Answer 1

The British manufacturers attempted to lake over Indian market by using advertisement for their products, Following examples reflect the way of advertisement used by British manufacturers.
(i) British manufacturers tried to persuade the customers and buyers by using such advertisements, which would appeal to the Indians as making the products appear desirable and necessary, e.g., the Woodwards gripe water bottle for babies was advertised with an image of the baby Krishna to impress Indian consumers.
(ii) Images of Indian Gods and Goddesses wore shown as approving the quality of foreign products to Indian people.
(iii) Sometimes figures of important personages. emperors and nawabs were used In advertisements. It suggested that the product was being used by such personalities, so its quality could not be questioned.