Question

One aim of societal marketing is to

• A. Consider consumers needs and long-term welfare
• B. Encourage satisfaction of short-term needs
• C. Demand support from local communities
• D. Form partnerships which benefit the selling organization

Answer 1

Answer: (A)

Consider consumers needs and long-term welfare

Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan