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Question

Setting up a new firm in a foreign country for operations is also known as _____________.


A
new establishment
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B
green field venture
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C
open market operations
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D
foreign portfolio investments
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Solution

The correct option is C green field venture
Greenfield Venture is a form of market entry strategy with establishment of a new wholly owned subsidiary in a foreign country by constructing its facilities from start. Through Greenfield venture, a business enters a new market without the help of another business which is already present there.

Business Organisation

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