Short Answer Question.
Bhuvan & Co. has launched a new product in the market. As a marketing manager suggest the sales promotion techniques which Bhuvan & Company can adopt to increase the sale of new product.

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Solution

Following are few sales promotion techniques which the company can adopt:
1. Discount: Offering products at less than list price. Example, a shoe company’s offer of ‘Discount Up to 50%’
2. Refunds: Refunding a part of price paid by customer on some proof of purchase, say on return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.
3. Product Combinations: Offering another product as gift along with the purchase of a product, say offer of a pack of ½ kg of rice with the purchase of the product.
4. Quantity Gift: Offering extra quantity of the product commonly used by marketer of toiletry products. For example, a shaving cream’s offer of ‘40% Extra’ or ‘Buy 2 Get 1 Free’ offer.
5. Instant Draws and Assigned Gift: For example, ‘Scratch a Card’ and instantly win a Refrigerator, Car, T-shirt, Computer, with the purchase of a TV.
6. Usable Benefit: ‘Purchase goods worth Rs 3000 and get a holiday package worth Rs 3000 free’ or ‘Get a Discount Voucher for Accessories on Apparel Purchase of Rs 1000 and above.’
7. Sampling: Offer of free sample of a product, to potential customers at the time of launch of a new brand.

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Short Answer Question.Bhuvan & Co. has launched a new product in the market. As a marketing manager suggest the sales promotion techniques which Bhuvan & Company can adopt to increase the sale of new product.

Short Answer Question.
Bhuvan & Co. has launched a new product in the market. As a marketing manager suggest the sales promotion techniques which Bhuvan & Company can adopt to increase the sale of new product.