The cost of setting up the type of a magazine is Rs 1000. The cost of running the printing machine is Rs 120 per 100 copies. The cost of paper, ink and so on is 60 paise per copy. The magazines are sold at Rs 2.75 each. 900 copies are printed, but only 784 copies are sold. What is the sum to be obtained from advertisements to give a profit of 10% on the cost?