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Question

The end of cold war brought a concept of __________ before media and business firms.

A
business communication
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B
business ethics
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C
business strategy
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D
none of the above
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Solution

The correct option is C business ethics
Business ethics being part of the larger social ethics, always been affected by the ethics of the epoch. At different epochs of the world, people, especially the elites of the world, were blind to ethics and morality which were obviously unethical to the succeeding epoch. The current discourse of business ethics is the ethical discourse of the post-colonialism and post-world wars. The need for business ethics in the current epoch had begun gaining attention since 1970s.

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