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Question

The most important elements in the micro environment of the business are _______.

A
Customers
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B
Labour
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C
Marketing Intermediaries
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D
Competition
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Solution

The correct option is A Customers
The micro environment is the environment in which the business operates. Customers are the most important elements in the micro environment, as the business entity operates to satisfy customer expectations and retention of the customers to gain sales and profits.

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