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Business Studies

Organisational Objectives

The survival ...

Question

The survival of any business can be directly linked to the ability of business to retain its customers. This is because ______________________.

A

Customers look beyond the intrinsic product quality attributes

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B

It is mandated by Law that companies take care of customer loyalty

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C

Customers are the one and only factor that bring profits or losses to a business

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D

None of the above

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Solution

The correct option is A Customers look beyond the intrinsic product quality attributes
The survival of any business can be directly linked to the ability of business to retain its customers. This is because customers look beyond the intrinsic product quality attributes. Customers are the king pin of any business organization.

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