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Question

TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of ____________.

A
Bench-marking
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B
Brainstorming
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C
Reverse brain storming
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D
Product life cycle analysis
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Solution

The correct option is A Bench-marking
TQM has been defined as both a philosophy and a set of guiding principles that represents the foundation of a continuously improving organization. Berry (1991) defined the TQM process as a total corporate focus on meeting and exceeding customer’s expectations and significantly reducing costs resulting from poor quality by adopting a new management system and corporate culture.
TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of bench-marking.

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