Question

Very Short Answer Type Questions
What is the societal concept of marketing?

Answer 1

The marketing concept, cannot be considered as adequate if we look at the challenges posed by social problems like environmental pollution, deforestation, shortage of resources, population explosion and inflation. It is so because any activity which satisfies human needs but is detrimental to the interests of the society at large cannot be justified. The business orientation should, therefore, not be short-sighted to serve only consumers’ needs.The Societal Marketing Concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society.