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Question

What is the importance of promotion?


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Solution

The importance of promotion are:

  • It increases the speed of product and service acceptance.
  • Aids in the sales of goods and services in imperfect market conditions.
  • It provides effective sales support.
  • Fills the gap between the manufacturers and the end consumers.
  • Increases the trade pressure in the market.
  • Aids in facing industry competition.
  • Increases the standard of living.
  • Provides employment opportunities.
  • Pave way for large-scale selling activities.

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