Question

You are a marketing manager of ABC company. You are asked to persuade the customer and make customers buy the products.

Explain the variety of promotion tools you will consider to use to achieve this objective?

Answer 1

The promotional tools which might be used are:

1. Discount: Offering products at less than list price. Example, a shoe

company’s offer of ‘Discount Up to 50%’

2. Refunds: Refunding a part of price paid by customer on some proof of

purchase, say on return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.

3. Product Combinations: Offering another product as gift along with the

purchase of a product, say offer of a pack of ½ kg of rice with the purchase of a bag of Aata (wheat flour), or ‘Get 128 KB Memory Card Free with a Digicam’ or Buy a TV of 25+ and Get a Vacuum Cleaner Free’ or ‘100 Gm Bottle of Sauce Free With 1 kg Detergent.’

4. Quantity Gift: Offering extra quantity of the product commonly used by marketer of toiletry products.

For example, a shaving cream’s offer of ‘40% Extra’ or 'Buy 2 Get 1 Free’ offer of a marketer of shirts.

5. Sampling: Offer of free sample of a product, say a detergent powder or tooth paste to potential customers at the time of launch of a new brand.

6. Contests: Competitive events involving application of skills or luck, say solving a quiz or answering some questions.

7. 6. Instant Draws and Assigned Gift: For example, ‘Scratch a Card’ and instantly win a Refrigerator, Car, T-shirt, Computer, with the purchase of a TV.