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Question

A consumer who is potentially profitable but not loyal to a firm's offerings are referred to as a _____.


A

Butterfly

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B

Barnacle

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C

Stranger

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D

True friend

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E

True believer

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Solution

The correct option is A

Butterfly


Butterflies are not especially loyal; however, they spend huge amounts of cash on a business’s products and services which brings in great income. For example, a butterfly would be somebody that upholds Microsoft in general; however, purchases the iPhone since it turned out to be the best accessible mobile phone available.


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