According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ______.

Dogs

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Question marks

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Stars

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

Cash cows

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Heroes

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct option is C
Stars

In marketing, the BCG matrix is a tool that studies the behaviour of products in a market, star category items or products are of a high market share in a developing industry. These types of products have a high potential to bring in cash sooner because of their favoured position and the forthcoming development in sales as the business grows and expands.

Suggest Corrections

Join BYJU'S Learning Program