- Requires daily management and regular change in consumer perception with the help of the marketing mix
- Helps to differentiate a product or a service from other offers within the same market
- Plays a key role for the customer using it as a reference point
- Offers success and a competitive advantage in the market
- Both c) and d)
- Both b) and c)
Answer option F: Both b) and c)
Explanation: A brand is a name, term, plan, image, or whatever other components, that recognises one dealer’s services and products as unmistakable from those of different merchants.