Complete the following sentence: A brand______________

  1. Requires daily management and regular change in consumer perception with the help of the marketing mix
  2. Helps to differentiate a product or a service from other offers within the same market
  3. Plays a key role for the customer using it as a reference point
  4. Offers success and a competitive advantage in the market
  5. Both c) and d)
  6. Both b) and c)

Answer option F: Both b) and c)

Explanation: A brand is a name, term, plan, image, or whatever other components, that recognises one dealer’s services and products as unmistakable from those of different merchants.

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