Question

Demographic, economic, natural, technological, political, and cultural forces form the _______ of an organisation.

• A. Macro-environment
• B. Marketing intermediary network
• C. Supply chain
• D. Micro-environment
• E. Internal environment

Answer 1

The correct option is A

Macro-environment

Explanation: Macro-environmental factors are the external factors and powers not controlled by the organisation that impacts the development of a business. It essentially incorporates segments like demography, social, political, economic, and legal.

Hence, option (a) is correct.