Dividing a market into several sections of customers is known as ______.

  1. Marketing positioning
  2. Value engineering
  3. Mass customisation
  4. Market segmentation
  5. Undifferentiated marketing

Answer D. Market segmentation

Explanation: Market segmentation is the act of partitioning a target market into receptive groups. Market segmentation makes subsets of a market dependent on socioeconomics, demographics, priorities, needs, normal interests, and other psychographic and behavioural standards used to comprehend the ideal target audience.

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