Question

Dividing a market into several sections of customers is known as ______.

1. Marketing positioning
2. Value engineering
3. Mass customization
4. Market segmentation
5. Undifferentiated marketing

Answer 1

Answer D. Market segmentation

Explanation: Market segmentation is the act of partitioning a target market into receptive groups. Market segmentation makes subsets of a market dependent on socioeconomics, demographics, priorities, needs, normal interests, and other psychographic and behavioral standards used to comprehend the ideal target audience.