Identify the correct sentence:

  1. Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.
  2. Differentiation is based on customers’ unique resources and capabilities.
  3. Differentiation activities are always small details that are not necessarily known by the customers.
  4. A competitive advantage implies that a whole system of marketing activities is offered.
  5. All successful brands manage to change the customer’s beliefs and attitude.
  6. Both a) and e)

Answer option A: Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.

Explanation: Product differentiation is the method involved with recognising a service or product from others, to make it more alluring to a specific target market. This includes separating it from contenders’ items just as an association’s own products.

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