JetBlue's promise to put ‘You above all’ by bringing humanity back to travel is their ____.

  1. Value proposition
  2. Selling concept
  3. Production concept
  4. Market offering
  5. Segmentation strategy

Answer A. Value Proposition

Explanation: A value proposition is a guarantee of significant value to be conveyed, communicated, and recognized. It is likewise a conviction from the client concerning how value will be conveyed, experienced, and obtained. An offer can apply to a whole organisation or parts thereof, consumers’ accounts, items, or services.

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