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Question

JetBlue's promise to put ‘You above all’ by bringing humanity back to travel is their ____.


A

Value proposition

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B

Selling concept

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C

Production concept

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D

Market offering

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E

Segmentation strategy

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Solution

The correct option is A

Value proposition


Answer A. Value Proposition

Explanation: A value proposition is a guarantee of significant value to be conveyed, communicated, and recognized. It is likewise a conviction from the client concerning how value will be conveyed, experienced, and obtained. An offer can apply to a whole organization or parts thereof, consumers’ accounts, items, or services.


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