______ markets consist of individuals and households that buy goods and services for personal use.

  1. Targeting
  2. Positioning
  3. Differentiation
  4. Exchange
  5. Segmentation

Answer D. Exchange

Explanation: An exchange in marketing is what happens any time at least two individuals trade products or services. In marketing theory, each trade or exchange should deliver ‘utility,’ which implies the value of the exchange is less than the value of what you get from the exchange.

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