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Question

Sally purchased a newly introduced moisturising lotion. By attempting to find out if the lotion's perceived performance matched her expectation, Sally was measuring her level of customer ______.


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Solution

  1. Equity
  2. Lifetime value
  3. Loyalty
  4. Engagement
  5. Satisfaction

Answer E. Satisfaction

Explanation: It is a proportion of how items and services provided by an organisation meet or outperform client assumptions. Consumer satisfaction is the total percentage of total customers, or the number of total customers whose announced involvement in a firm, its items, or its services surpasses indicated satisfaction goals.


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