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Question

‘Twinkle Stars’ is a well-known resort for organising parties, especially for children. However, in the past 6 months, its popularity has reduced considerably as a new resort with better ambience and facilities has opened within its vicinity. Name the related feature of the business environment which has influenced the business of ‘Twinkle Stars’ adversely.


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Solution

(a) Dynamic nature

(b) Interrelatedness

(c) Uncertainty

(d) Totality of external forces

Answer: (a) Dynamic nature

Explanation: The executives and management need to make changes in their goals, objectives, targets, and different business activities as indicated by changes occurring in the environment. The macro-environment, for example, social, legal, political, economic, and technological changes, has an incredible impact on management. Hence management must always be of a dynamic nature that changes according to changing circumstances.


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