What Are the Types of Customers?

Customers are of the following types:

  1. Loyal customers: Those who remain loyal to a particular product or a brand.
  2. Impulse customers: Customers who buy products on an impulse.
  3. Discount customers: Customers who buy products when discounts are available.
  4. Need based customers: Customers having need for a particular product.
  5. Wandering customers: Customers who do not have an idea what they want to buy.

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