Question

What is packaging in the marketing mix?

Answer 1

Packaging is the process of beautifying a product that is used by businesses to encourage potential buyers to initiate the purchase.

Packaging helps the customers to identify a product among similar products and helps in improving the perceived value of the product.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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