What is physical evidence in marketing mix?

Physical evidence in marketing mix refers to the physical environment that is experienced by the customers at the time of interaction with the business. It means the place where the products or services are offered.

For e.g., A grocery shop serves as physical evidence for the customers of the grocery shop as it is the physical environment where goods are provided to the customers.

Also read:

Learn about more questions and answers on business studies and various other commerce topics from our website.

Was this answer helpful?


0 (0)


Choose An Option That Best Describes Your Problem

Thank you. Your Feedback will Help us Serve you better.

Leave a Comment

Your Mobile number and Email id will not be published. Required fields are marked *




Free Class