What is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?

  1. Marketing
  2. Advertising
  3. Managing
  4. Selling
  5. Profit building

Answer A. Marketing

Explanation: Marketing is the action and activity, set of establishments, and processes for making, imparting, conveying, and trading offerings that have value for clients, customers, societies, and partners.

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