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Question

What is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?


A

Marketing

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B

Advertising

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C

Managing

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D

Selling

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E

Profit building

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Solution

The correct option is A

Marketing


Answer A. Marketing

Explanation: Marketing is the action and activity, set of establishments, and processes for making, imparting, conveying, and trading offerings that have value for clients, customers, societies, and partners.


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