Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

  1. Market sentiment
  2. Market growth rate
  3. Brand image
  4. Relative market share
  5. Return on marketing investment

Answer B. Market growth rate

Explanation: Market growth rate is the rate at which a market’s size is expanding. This is generally communicated as a percentage for every annum. Market growth examinations are an essential indicator of the advancement of a business. The market development rate is a critical factor to be viewed while ascertaining the improvement of a particular item in a specific market.

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