CameraIcon
CameraIcon
SearchIcon
MyQuestionIcon
MyQuestionIcon
1
You visited us 1 times! Enjoying our articles? Unlock Full Access!
Question

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?


A

AutoPlay- a car audio system that has a market share in a market that has been growing constantly

No worries! We‘ve got your back. Try BYJU‘S free classes today!
B

Boosh- a home entertainment system that has a strong market share in a market that is likely to expand in the future

No worries! We‘ve got your back. Try BYJU‘S free classes today!
C

Cyan- a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily

No worries! We‘ve got your back. Try BYJU‘S free classes today!
D

Unipress- a CD player that has a very low market share in a market that is shrinking rapidly

No worries! We‘ve got your back. Try BYJU‘S free classes today!
E

Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses
Open in App
Solution

The correct option is E

Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly


  1. AutoPlay- a car audio system that has a market share in a market that has been growing constantly
  2. Boosh- a home entertainment system that has a strong market share in a market that is likely to expand in the future
  3. Cyan- a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
  4. Unipress- a CD player that has a very low market share in a market that is shrinking rapidly
  5. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly

Answer E. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly

Explanation: In marketing, the BCG matrix is a tool that studies the behaviour of products in a market, a cash cow category is a product or item with a high market share in a low growth or no development industry. This item is liked by purchasers, as shown by its high market share, and not exceptionally fascinating to new competitors because of the level of sales in the business. Items or products of this status can regularly acquire profits for the organisation for a long time until innovation renders it outdated.


flag
Suggest Corrections
thumbs-up
0
Join BYJU'S Learning Program
similar_icon
Related Videos
thumbnail
lock
Adaptive Q3
ECONOMICS
Watch in App
Join BYJU'S Learning Program
CrossIcon