Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?

  1. AutoPlay- a car audio system that has a market share in a market that has been growing constantly
  2. Boosh- a home entertainment system that has a strong market share in a market that is likely to expand in the future
  3. Cyan- a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
  4. Unipress- a CD player that has a very low market share in a market that is shrinking rapidly
  5. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly

Answer E. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly

Explanation: In marketing, the BCG matrix is a tool that studies the behaviour of products in a market, a cash cow category is a product or item with a high market share in a low growth or no development industry. This item is liked by purchasers, as shown by its high market share, and not exceptionally fascinating to new competitors because of the level of sales in the business. Items or products of this status can regularly acquire profits for the organisation for a long time until innovation renders it outdated.

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