Class 12 Revision Notes For Business Studies Chapter 11 Marketing

Marketing is a chapter that deals with various concepts, such as – Market, customer, marketer or seller, marketing, features of marketing – need and want, creating a market offering, customer value, exchange mechanism, marketing management – choosing target market, growing customers in target market, creating superior value, difference between selling and marketing – scope, objective, focus, start and end, efforts, supremacy, approach, demand, marketing management philosophies – production concept, product concept, selling product concept, marketing concept, societal concept.

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