Difference between Profit Margin and Markup


To assist with deciding an association’s productivity, it’s essential to get the conception of profit margin and markup. While these ideas utilise similar contributions for estimation and calculations, they uncover or reveal different data regarding a business and its sales. In light of these distinctions, one can set suitable costs or prices for an item or a product or evaluate the performance of one’s business.

Markup and profit margins are discrete bookkeeping and accounting terms that utilise similar data sources and examine a similar exchange, yet they show different data. Both markup and profit margin use income and expenses or cost and revenue as a component of their estimations. The principle distinction between the two is that profit margin alludes to sales subtracted from the cost of goods sold, while markup is the sum by which the expense or cost of a product is expanded to get to the last or final selling cost.

A fitting comprehension of these two terms can assist with guaranteeing that cost setting or price setting is done properly. Assuming the cost setting is excessively low or excessively high, it can bring about lost benefits or profits and lost sales. Over the long run, an organisation’s value or price-setting can likewise affect the market share, since the cost might fall far outside of the costs charged by contenders.

Meaning of Profit Margin:

Profit margin is concerned with how much income and revenue a retail business procedures on sales subtracted from the cost of goods sold (COGS). Like markup, it joins the retail cost of a product or a service and the COGS. You can address the profit margin as a rupee amount or percentage. For instance, assuming you sell a bottle for Rs. 20 and it costs you Rs. 8 to make, the rupee worth of your net revenue or profit margin is Rs. 12. You can utilise the accompanying formula to track down the profit margin on an item or service:

Profit margin = (retail cost of a product or service – cost of goods sold)/retail price

Subsequent to observing the profit margin’s worth, you can multiply it by 100 per cent to show it as a percentage.

While considering this conception, higher profit margins address higher benefits since they exhibit that a business holds a higher level of income for every sale. In the interim, lower edges show that a business is not getting as much cash on sales or conceivably losing cash.

In the present circumstance, there are a few strategies organisations might take to determine the issue. For instance, they might increment retail costs with additional markups to counterbalance their expenses. If not, they might attempt to track down techniques to cut down their cost of goods sold (COGS) or other functional or operational expenses.

Meaning of Markup:

Markup is concerned with the sum that a retail business adds to the cost of a product or a service while selling it. Adding to the cost or price can increment benefits and profits. Markup addresses the percentage distinction between the expense of the products or services and its retail cost or retail price. The product or the expense of the service is likewise alluded to as the “cost of goods sold (COGS)”, which alludes to the immediate expenses or direct costs of manufacturing the product or service or getting it from a producer. You can utilise the accompanying equation to decide the markup on an item:

Markup = (retail cost or price of the thing – the cost of goods sold)/cost of goods sold

While taking a gander at markups on products and services, higher markups address higher retail costs. Retail organisations commonly use markup estimating procedures to take care of their functional or operational expenses and overhead while as yet creating a profit. A few organisations create a flat markup proportion or rupee sum for every one of their products regardless of their cost. For instance, a business that sells caps and shoes might carry out a 25% markup on the retail cost of each item in their store to guarantee benefit. The sum can shift in view of requirements, kind of business, or industry.

Difference between Profit Margin and Markup:




The profit margin is the level of percentage of profit procured on the final sales. It is determined as sales less the cost of goods sold and is the extent or proportion of income procured over sales.

Markup is the sum by which the expense of the item is expanded or increased to infer a selling cost.


Margin = 1 – (1/markup)

Markup = 1/(1- gross margin)


The profit margin is according to the point of view of a vendor.

Markup is according to the viewpoint of a purchaser.


Level or percentage of the selling cost.

Cost Multiplier.


Profit margin ought to constantly be lower than markup.

Markup ought to be higher than the profit margin.

The Basis for Computation

The reason for profit margin computation is income or cost.

The reason for markup computation is cost.


As the business becomes older, the use of profit margins increments. Profit margin helps in deciding the real benefits made on the sales.

Markup is utilised to guarantee that income is acquired on every sale. Markup is great for understanding business and makes the client mindful of the expenses.

Meaning of the Formula

The profit margin is the contrast between the selling cost and benefit. Profit margin can be net profit margin or gross profit margin.

Markup is the rate distinction between the expense and selling cost of the item.


(Selling Price – Cost of goods sold)/Cost of goods sold

(Selling Price – Cost of goods sold)/Selling Price


Knowing the contrast between profit margin and markup helps in laying out objectives for the organisation. To accomplish this in a specific month, costs can be set by the profit margin versus markup equations. In the event that one doesn’t know about the profit margins and markup equation, they can’t appraise the costs and cost of goods sold accurately, which will prompt missing out on benefits.

It is essential to comprehend what capacity to utilise when. Markup is important to guarantee that your business is creating gains and taking care of the relative multitude of expenses. Markup is vital for the early phase to get the presentation or performance and comprehend the expenses intently. Whenever sales create and volume expands, it is important to look profound into the figures and comprehend them in the event that the profit margins are expanding.

Indeed, even after the business develops, both these ratios can be utilised in corresponding to comprehend the price and the cost impact. It should likewise be noticed that it is fundamental for an effective business that the markup is more noteworthy all the time than the profit margin.

Also, see:

The Product or Value Added Method

Adjustment of Accumulated Profits and Losses

Cash and Cash Equivalents

How to Prepare Trial Balance

Social Responsibilities of Business and Business Ethics

Factors Affecting Sourcing of Accounting Software

Rules of Debit and Credit

List of Accounting Concepts and Conventions

Working Capital Turnover Ratio

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